Turn your Junior into a Senior and Increase Conversions with Lean, Data-Driven Marketing
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Maddy King has over a decade of experience in web & marketing for startups.
She's found that the Agency Approach doesn't work for startups and small businesses.
Marketing Agencies trade in vanity metrics and "impressions" that Enterprises love.
But startups and small businesses need to see sales. Every marketing dollar spent needs to have a direct tie to the amount of revenue it generated.
King has honed a targeted methodology for driving more sales out of a marketing budget.
In this hands-on course, King works with your Marketer to show them how to generate targeted content, use automations for efficiency, and teaches them extensive data analytics to prove the effectiveness of a marketing strategy.
Growth Marketing is a powerful and effective skillset that will boost your marketer's performance, and grow your business as a result.
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It starts by setting up the tools to measure results.
Once we can see what's working, we can run low-cost ads using an experimental framework.
By constantly reviewing the results and tweaking the experiment, we can quickly achieve a successful marketing effort with minimal cost.
Once we know a marketing effort (i.e. digital ads, SEO or print content) is working, we can scale up the investment and scale up the results.
The aim is to get to the point where we can say "$100 marketing spend achieved 5 conversions, so $1000 should achieve 50".
The iterative approach reduces risk and increases return. No more throwing marketing budget into a hole and wondering where it goes. LaunchBot's marketing workshops will hone your marketer into a finely-tuned weapon to boost the conversions of your business.
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Next Cohort
Dates
5 March - 28 May 2025
Time
Online Workshop: 12-1pm Wednesday NZT on Zoom
Plus 4 Hours Per Week Practical Application in the Marketer's Own Time
Flexibility
Marketers can watch recordings of the workshops if they are unable to attend.
Your Marketer will be able to prove that they have made back your investment in the course within 6 months or your money back.
Your Marketer must attend all workshops (or watch the recordings) and complete the practical application work.
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“[Maddy] came in and quickly, understood and defined the value we deliver, and helped design an effective marketing strategy to promote workshops. Would highly recommend!”
Emily
Climate Club
“Launchbot really got what I was trying to do, outlined pragmatic steps to get there, and put what was best for me first. In a world of sleazy marketers, Maddy stood out as genuine help with useful expertise.”
Matt
In Our Nature
“Maddy and Launchbot fill a gap in the market I didn't know existed until we needed it. Having someone experienced who can act as a fractional growth / performance marketer to understand your business... really lowers the barrier to experimentation.”
Forte
Sign up for the next cohort: February 2025
