Good question! Launchbot is a digital tool to help your business, startup, social enterprise, cause or movement grow. It applies high-level growth marketing techniques to your website to help you get found by more customers, users, supporters, members or donors for less. This includes determining how to reach your audience using automatic data-driven expertise, creating content strategy to engage the right people, drafting content, updating your website to get found on search engines and AI results, and recommending tools to use to grow. Launchbot begins by walking you through the different ethical considerations related to growth, helping you develop your own ethical framework for growth. All Launchbot's strategies are then guided by your ethical framework. Launchbot uses AI and has a privacy-first approach to protecting your data as much as possible.