By Maddy KingJanuary 30th, 2024Smart tools can give you back 2-3 days a week to relax, revitalize, work on your impact, and grow your business at the same time. Here's a process we use to create a feedback loop for growth, to turn customer data into insights that enormously lower the costs of your digital ads.
- Customer interviews and surveys to understand paying customers: what problem does your product solve for them?
- Convert insights into product recommendations: increase the price, add a feature
- Derive new market opportunities from customer interviews
- Review Google Analytics to understand how people are using your site: where are the blockages, when are they leaving the site and why, what's causing them to bounce without buying?
- Add search term tracking to your google analytics configuration so you know what search terms people are using to come to your page: what are they looking for when they arrive?
- Google Trends analysis to determine keyword opportunities for your business: what are they searching for? When are they missing out on finding you?
- Draft blogs based on keyword trends to help your website rank on google for popular terms (SEO)
- Review website for visual design, SEO, usability, content clarity and sales funnel
- Update website to improve visual design, SEO, usability, content clarity and sales funnel
- Now that we understand who your customers are and what they want, we can identify new channels to reach them. Where are they already hanging out online? What networks are they part of? What newsletters do they read? How can we get in front of them through those channels?
- Implement viral strategies such as referral schemes, incentives to share your brand on social media, discounts to invite friends, etc.
- Create social media video ads for promotion. Use customer analytics data to employ hyper-niche audience targeting to bring the cost of your digital ads down enormously.
- Draft LinkedIn posts for key staff to promote the ads and blogs, giving them more backlinks to the website to further improve SEO.
LaunchBot can help you with this automatically. Try for free now.
