Event tracking means you can look at the group of users who perform a certain action on your website, like clicking on your ‘Buy’ button. It lets you identify characteristics of this group — they might all come from LinkedIn, for example, or they might all be into spearfishing. Once you know more about the types of customers that are engaging well with your idea, you can target your ads to the people who matter, increasing your impact and making sure every marketing dollar is well spent.
Knowing the search terms people are using to find you is crucial information for product, sales and marketing. The good news is it takes only 4 seconds to set up Search Term Tracking.
SEO is easy for small businesses. Recently I spent a day on a client's site, and got her to the top spot on Google search within a week. Here's my approach to small business SEO that works.
Smart tools can give you back 2-3 days a week to relax, revitalize and work on your impact, and grow your business at the same time. Here's a process we use to create a feedback loop for growth, to turn customer data into insights that enormously lower the costs for your digital ads.
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