About

Launchbot exists at the intersection of rebellion, AI, and social impact

What began as an idea for taking down tech giants turned into a tool for impact ideas to set standards of their own. Launchbot is a digital tool to help you grow sustainably with intelligence, efficiency and flow.
Maddy King reduces cpc to save money with digital marketing
Maddy King VR specialist on launching and growing impact ideas
Connecting the dots for social media marketing automatically with ai
Maddy King wins Act in Space with impact idea
Our story

From Poneke, with intention

Why don't enough impact ideas launch and scale? What's stopping more good ideas from taking over the world? What if a simple online tool could leverage the digital infrastructure built by tech giants, to grow the good ideas that are going to build us a better world?

We imagined a system that could take an idea from seed to tōtara, calmly sweeping aside all the barriers in the way and launching new ideas with care — following not just regulations, but deeper standards of responsibility. That idea became our blueprint.

In a world of loud agencies, Launchbot is a calm system. It doesn’t shout. It supports. It doesn’t push  — it lets users choose their own path to growth with clarity, control, and intention.

Built to provide users with the advantages of the latest modern technology easefully and effortlessly, Launchbot disintegrates the barriers that have been put in the way of diverse people building better tools and projects.

This is our way of working: with optimism, enabling action, and with long-term thinking.

Four calming stats for building a better world

8+
Different ways to grow
250+
Happy growers using Launchbot
86%
Reduction in marketing spend achieved by a recent user
5x
Improvement in growth results seen by a Launchbot grower
From Founder

“I built Launchbot with
a vision to
help good ideas
take over the world.”

— Maddy King
Founder of LaunchBot
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Ethical Framework
Growth Strategy
Search Engine Tool
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Auto Post Generator
Results Tracking
Reduce Growth Costs
Privacy First
Coming: Community
Features
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OUR JOURNEY

Good ideas take time

2030
A Forest of Saplings
Launchbot expands to support every impact initiative worldwide, enabling good ideas to massively improve the world. The number of values-led businesses outweighs extractive businesses, and the future looks a little brighter.
2025
Creating our Framework
The team expands. We experiment with building a high-growth startup engine through the Ministry of Awesome. Launchbot doubles in size month-on-month, and we ultimately decide to apply the learnings to supercharging ethical growth for impact.
2024
Spade Meets Soil
Maddy and James set out to create a tech tool to help people launch and grow impact ideas. They join Startmate's Launch Club and build a successful prototype for Launchbot. First global growers come on board.
2023
Growing Leaders
Maddy develops the curriculum into a solid foundation for tech and impact growth.
2021
Planting Seeds
Maddy becomes a Senior Lecturer in Creative Emerging Tech at the University of Massey and creates the entire Immersive curriculumn around creating tools to change the world.
2019
Tools To Grow
After learning to code at Dev Academy Aotearoa, Maddy and team win Act in Space NZ and are sent to Europe to represent the country in space tech. Maddy goes on to develop tech tools for nonprofits and impact startups all over the world.
2017
How To Grow A Movement
Maddy develops the first iteration of the Impact Growth Marketing methodology that will go on to grow dozens of social enterprises and charities. She grows Dev Academy Aotearoa and creates the Future Leaders program for Inspiring Stories.
2014
First Public Success
Maddy is shortlisted for the Women of Impact prize for her role in founding The Drawing Board Challenge to help young women change the world with tech.
2012
Tech for Impact
Maddy uses tech to run global humanitarian campaigns for Beyond Violence, including a Zimbabwe campaign that wins a Westbourne 100 - the top campaigns changing opinion and the world. Completes the Sentinel Project's Technology for Human Rights.