By Maddy KingDecember 19th, 2023Once you've got to the point where you have steady customers, you may start to notice that marketing and digital efforts are taking up a huge amount of your time - time you want to spend on the business itself. Here's a smart approach to using digital AI tools to streamline the process of finding new customers, identifying new opportunities and growing your customer base.
- Optimize insights with Google analytics and Facebook pixel: ensure these are installed properly and giving you regular insights into your customer demographics and behaviors
- Use this data to develop key customer personas based on demographics and the needs your product fulfills for customers
- Review Google analytics to understand how people are using your site: where are the blockages, when are they leaving the site and why, what's causing them to bounce without buying?
- Update website to improve visual design, usability, content clarity and sales funnel
- Google Trends analysis to determine keyword opportunities for your business: what are they searching for? When are they missing out on finding you?
- Interview and survey existing customers to identify new channels to reach them: where are they already hanging out online? What networks are they part of? What newsletters do they read? How can we get in front of them through those channels?
- Convert insights from customer interviews into identifying new market opportunities. These might be specific networks you could advertise to, events you could sponsor, groups you could join, etc. Treat each as an experiment, and test with low-cost digital content to confirm whether there's sufficient market interest.
- Implement network effects to turn each existing customer into 3 customers. Consider incentives to share your brand on social media, referral schemes, discounts to invite friends, visual brand displays that proud customers and brand champions can wear, partnerships with high-profile individuals, etc
- Create a monthly cycle of drafting blogs to improve your SEO
- Convert blogs into drafted LinkedIn posts to improve your thought leadership
- Create a list of key themes that emerged from customer interviews about why they need your product.
- Create a monthly cycle of developing video ads for each theme and running highly targeted social media campaigns targeting your key customer personas.
- Derive monthly insights from your improved data analytics to learn more about your customers and improve your targeting (which brings the cost of your digital ads down)
- Write a new monthly growth strategy in response to improved data, which tweaks and iterates upon your existing strategy, refining it by running experiments and learning more about what works.
- Convert blogs and videos into a monthly newsletter to your mailing list
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