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Hiring marketing support can seem like an easy win for a founder that's juggling too much. But it can end up being more trouble than it's worth.
You’re running the whole show. Product, support, partnerships, payroll, fundraising, delivery. You’re exhausted. Hiring a marketer feels like a promise: someone else will own the noisy, messy, time-sucking work of getting people to care. But hiring rarely buys you time. It buys a new set of problems: recruiting, onboarding, management, scope creep, payroll, and the risk that the hire doesn’t understand your mission or your audience.
Before you sign a contract, consider two facts: you need predictable, repeatable growth steps, not busywork, and you don’t have unlimited cash. There’s another route: effective, data-driven strategy that you can implement now, and tools that do the heavy lifting without months of ramp-up.
Why founders want a marketer (and why it often fails)
Founders want help engaging your people. You've done the work of building a great idea, now the prospect of making more people find out about it seems exhausting. You want someone to write clear website copy, to communicate who you actually are, to own the vision without being cheesy, to run ads that don’t waste money, to set up SEO so people can actually find you on search engines and through AI - basically you want someone to free you up to do the mission.
The reality: most marketing hires need 3-6 months before they produce repeatable wins. They cost a lot, and they require active management, which always falls back on you. Hiring a consultant or an employee is expensive: mid-range consultants and agency retainers start at thousands per month, while digital marketers in many markets sit in the tens to hundreds of thousands per year. Those numbers matter when you have limited funds to spend on promotion.
The reality: most marketing hires need 3-6 months before they produce repeatable wins. They cost a lot, and they require active management, which always falls back on you. Hiring a consultant or an employee is expensive: mid-range consultants and agency retainers start at thousands per month, while digital marketers in many markets sit in the tens to hundreds of thousands per year. Those numbers matter when you have limited funds to spend on promotion.
OVERWHELMED JUST TRYING TO KEEP UP?
LAUNCHBOT DOES IT FOR YOU
A different approach: action and automation
Most people think marketing is creating content. While this is an important part of the job, people creating content in isolation routinely spend hundreds of hours on posts and videos that go nowhere, and don't move the needle to grow your reach, sales and impact.
Now that algorithms run our media, it isn't enough to hope a hashtag will go viral or someone will discover you because you seem pleasant. Marketing is only efficient and cost-effective if it's driven by data.
Now that algorithms run our media, it isn't enough to hope a hashtag will go viral or someone will discover you because you seem pleasant. Marketing is only efficient and cost-effective if it's driven by data.
Before hiring, do two things for immediate wins:
1. Audit who already converts. Look at your Google Analytics: what types of people sign up or purchase on your website? Where do they live? What are their interests? What websites do they come from - how do they find you? And how can you reach more of them?
2. Fix one high-impact page. Google Analytics will tell you which pages people are most interested in. Update the text and headings on these top-converting page so it answers the exact question people typed to find you.
These two moves alone often lift results faster than a month of meetings.
How Launchbot helps
Launchbot is a growth tool designed to be your automatic data-driven marketer.
It connects to your Google Analytics, profiles your most engaged users, recommends the keywords and pages to focus on to grow your supporter base, and generates content and posting instructions in your voice, so you don’t need to write everything from scratch.
It offers automated SEO/GEO guidance and an auto-post generator for blogs, ads and posts. It also has an Ads Manager that runs data-driven Meta ads for you on Facebook and Instagram that often have better performance for less cost.
It’s built to be privacy-first and values-led, so the strategies follow an ethical framework that you design yourself.
It connects to your Google Analytics, profiles your most engaged users, recommends the keywords and pages to focus on to grow your supporter base, and generates content and posting instructions in your voice, so you don’t need to write everything from scratch.
It offers automated SEO/GEO guidance and an auto-post generator for blogs, ads and posts. It also has an Ads Manager that runs data-driven Meta ads for you on Facebook and Instagram that often have better performance for less cost.
It’s built to be privacy-first and values-led, so the strategies follow an ethical framework that you design yourself.
If you want a rapid win, signing in and letting a tool do the analysis is faster than recruiting.
Crunching the numbers
A content creator can be $50- $70 an hour, and a growth marketing consultant costs $80 - $200 an hour. A junior employee comes in around $30 an hour while a senior might be $70.
Launchbot’s paid plan is aimed at founders and is tiny compared to hiring.
The "Sapling” plan is $10 USD/month for a one-website busienss.
The “Evergreen” plan is $249/month and is designed for agencies that handle multiple client websites.
There’s also a free tier, “Sprout,” that you can use to test it out.
Launchbot handles growth marketing data-driven strategy, SEO and GEO, content creation and ads management. Each task is upwards of $2000 with a consultant.
Launchbot was created to bring down the cost of marketing so that founders could grow their impact. The difference in cost frees up your resources for the projects and impact work that matters.
Launchbot’s paid plan is aimed at founders and is tiny compared to hiring.
The "Sapling” plan is $10 USD/month for a one-website busienss.
The “Evergreen” plan is $249/month and is designed for agencies that handle multiple client websites.
There’s also a free tier, “Sprout,” that you can use to test it out.
Launchbot handles growth marketing data-driven strategy, SEO and GEO, content creation and ads management. Each task is upwards of $2000 with a consultant.
Launchbot was created to bring down the cost of marketing so that founders could grow their impact. The difference in cost frees up your resources for the projects and impact work that matters.
