Wondering how to use AI to boost your business or impact idea? We've looked at the best tools on the market and come up with our own list that we use internally for every campaign.
There are loads of brand new smart low-cost AI tools that can help you create, promote and share your content with less time and energy, so you can get back to the work you want to be doing. Here's a few we've found useful:
1. ChatGPT
We have to start here. We use chatGPT for drafting blogs and social media posts, and solving code problems. For writing it's only useful if you get it to adopt the right tone first, by feeding it some samples, getting it to analyze similar posts, and asking it to lay out a plan for how the post is going to go. Remember to go into permissions and turn off "use my data for AI training."
2. Canva Pro
Canva is just so good, and lets you do a large amount for free. It's one of my favorite AI image generators. Lightroom and Dalle are also good. We use it to create assets for social media campaigns. We add text overlays and animation to build ads. Then we convert the format so we can use the same content in posts, stories and reels.
3. VEO3
This was the best video tool we found for converting existing video into animation. We used this for engagement and learning content. After playing around with prompts we landed on asking it to create in the style of a specific anime or animation, which ended up looking excellent.
This generates a free customized growth plan for social enterprises and small businesses. Based on 15 years in growth marketing and web, it gives you a step-by-step plan to grow sales and impact.
5. Lalamu
This is an experimental free tool but it can add lipsync to your videos so they match the words in your voiceover. This is very useful for multilingual translations. It's currently fairly low resolution, but then you can upscale the quality for free using Capcut.ai.
An Adobe account gives you access to Photoshop AI for image editing, Firefly Video and Image Generation, and Adobe Express which does nice easy tricks like adding appealing captions to videos - great for in-steam social media videos that are muted by default.
7. v0.app
Lovable and Claude Artifacts are both great at creating apps and websites for you on the spot by just typing in what you want, but v0.app is the best. It's incredible at custom-generating logins, design, forms and content for your website. Type in what you want and it spits out a fully functional component. Great for anything from landing pages to dashboards.
8. WordWare
This is for improving your prompt generation when you're working with AI in your development.
9. LangChain
An excellent toolkit that gives you a bunch of tools to make your website's data work with large language models, so your applications can become “smart”.
10. Hemmingway
Rewrites your website copy to be simpler and clearer.
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